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The 15-point Instagram audit checklist.
The actual checkpoints that tell you what's working, what isn't, and what to fix first.
7 pages. Free. Yours immediately.
✦︎ Account health ✦︎Content performance ✦︎ Audience behaviour ✦︎ Positioning & strategy
THE 15 CHECKPOINTS
Four sections. Fifteen things most people have never checked properly.
EXAMPLES:
SECTION 1 — ACCOUNT HEALTH
Grid aesthetic and first-impression read
01
Link in bio setup and conversion
SECTION 2 — CONTENT PERFORMANCE
Posting frequency vs engagement rate relationship
02
Reel performance vs static content — which drives growth?
SECTION 3 — AUDIENCE BEHAVIOUR
Follower growth trend and inflection points
03
Audience demographics vs intended target
SECTION 4 — POSITIONING & STRATEGY
Niche clarity — does the account have a clear point of view?
04
Content pillars and strategic alignment
WHY A CHECKLIST?
Before you change anything, you need to know what you're actually looking at.
Every audit I run starts in the same place — the same 15 questions, in the same order. Not because it's the only way to do it, but because it's the fastest way to get a clear picture before anything else.
This checklist is that starting point. Use it before you make any decisions about what to post, how often, or what to change.
"You can't optimise an account you haven't diagnosed. And you can't diagnose it by posting and hoping."
THE SOCIAL DOLLHOUSE
ONCE YOU'VE RUN THE CHECKLIST
There are two ways to go deeper.
The checklist shows you what to look at. These two tools help you do something with it.
THE FRAMEWORK
The Social Media Audit Framework
Turn the checklist findings into a polished 16-page audit report - for your own brand or client. Canva template + Notion Playbook + Questionnaire
AI SYSTEM ✦ NOTION + CLAUDE
The Deep Audit System
30 AI Prompts that connect your real Instagram data and return a full diagnosis. You don’t interpret the numbers - Claude does.